Semrush is a reference library with a $139.95 monthly fee. nebra AI is a colleague who works on your Mac and costs €99 per month plus VAT. They're two different tools, and for many mid-sized businesses the second one is the better fit.
Semrush has been part of Adobe since April 28, 2026, for a purchase price of about $1.9 billion. The AI features aren't included in the entry-level SEO plan, they only start with the much more expensive plan.
We'll start with the other side. A comparison where the competitor can't do anything isn't a comparison, it's an ad.
Four areas where we can't keep up
Five areas where the difference lies
| Feature | Semrush | nebra AI |
|---|---|---|
| Price | $139.95 per month, Pro plan | €99 per month plus VAT |
| Contract commitment | monthly or annual | none, the license is yours |
| Own keyword database | yes, very large | no, it works on your website |
| Makes the changes | no, it recommends | yes, to your CMS after your approval |
| Writes in your voice | AI features on higher plans | yes, with your own company knowledge |
| Conversion analysis | metrics, no assessment | yes, from more than 800 A/B tests |
| Keeps running on its own | scheduled reports | yes, scheduled tasks |
| Where your data lives | the provider's cloud | on your computer |
| Cancellation | depends on the plan | cancel monthly |
We show the full numbers for both, so the math adds up.
about $1,679 a year, ongoing
until December 31, 2026, then €149 per month plus VAT. €1,188 a year plus VAT. All experts, ready-made teams and ongoing updates are included, and you can cancel monthly.
Competitor prices are list prices as of September 2026 and may change. The provider's own pricing page always takes precedence. Nebra's prices are on our pricing page.
You manage lots of websites, need search volume and backlink data at scale, or have to prove rankings to a client or your board every month with a recognized data source. Then Semrush is the right tool, and nebra AI would be the wrong choice.
No, and we don't claim it is. Semrush is a database for keywords, backlinks and competitors. nebra AI is an app that works on your website. If you need the database, you still need it. But many mid-sized businesses pay for a database they pull three reports a month from, and would rather have someone who does the work.
Semrush Pro comes to about $1,679 a year. The Nebra AI app costs €99 per month plus VAT, so €1,188 a year plus VAT. The ready-made marketing teams are included. Do the math with the option you'll actually use, not the cheapest one.
No. An assistant connects your website in about five minutes, including a test, and detects existing credentials on its own. For pros, there's a real terminal underneath, but you never have to open it.
Yes. The subscription costs €99 per month plus VAT until December 31, 2026, and €149 after that. If you sign up before then, you keep €99. You can cancel monthly.
Pick the page you have a feeling should be performing better. Connect it, ask the question, see what comes back. Five minutes, no payment details.
Written by
Founder and managing director of konversion.digital, a behavioral economist with 20 years of hands-on conversion work for mid-sized businesses and more than 800 A/B tests run. Author of the German book “Zeiträuber & Eroberer” and a keynote speaker on conversion, AI and the psychology of decision-making. Nebra AI packages his methodology so teams can apply it without an agency.