Most SEO tools are great at showing you what's wrong. You end up with a list of 400 issues and nobody to work through it. nebra AI is an AI marketing app for the Mac where the work itself gets done: audit, decide, rewrite, publish, measure again.
This page answers a single question, and it answers it honestly: what is nebra good for? Eleven named tasks, 110 checkpoints, and further down, the list of what it's not good for.
€99 per month plus VAT until December 31, 2026, then €149. Cancel monthly.
Not a feature promise, but the workflows that ship in the app as ready-made flows. Each one has a fixed sequence of steps and a result you can actually hold in your hands at the end.
“Our traffic disappeared last week and nobody knows why.”
Verifies and narrows down the drop, determines its scope, runs a technical check, compares it against known Google updates, compares SERPs, names the cause, sets up monitoring.
A diagnostic report with a named cause and an action plan.
“I have no idea what's technically holding my website back.”
Full crawl, indexing status, audit of titles and descriptions, content and heading structure, internal linking and click depth, Core Web Vitals, structured data.
An audit report with a prioritized action plan, not a list of 400 errors.
“We rank at position 12 and nobody clicks there.”
Identifies opportunity keywords, analyzes search intent and the SERP, finds the content gap to the top 3, reworks the content, writes title and meta for click-through rate, strengthens internal links, requests indexing.
A reworked page plus four weeks of monitoring.
“We need a page on that topic, but nobody's writing it.”
Keyword research and clustering, determining search intent and format, content brief, copy, on-page polish, internal links, publishing and checking results.
A published, fully optimized page.
“People find us, but they click on the others.”
Exports CTR opportunities, prioritizes them by potential, checks the SERP environment, rewrites titles and descriptions, deploys them and logs the date, compares after two to four weeks.
10 to 20 new titles and descriptions plus a CTR comparison.
“Google keeps switching which of our pages it shows.”
Identifies candidates, verifies URL flapping, makes a call for each case, merges content, cleans up internal links, monitors rankings.
Consolidated pages and more stable rankings.
“We have 300 pages and half of them nobody ever finds.”
Crawls the link graph, defines priority pages, identifies link sources, adds links, checks results.
New internal links plus a click depth comparison.
“We have ten years of blog posts and nobody knows which ones still pull their weight.”
Builds a content inventory, evaluates every single URL, gets your sign-off, implements, cleans up the sitemap and internal links, measures the impact.
A cleaned-up page inventory plus impact measurement.
“Nobody nearby finds us, even though we're right here.”
Checks profile data, replies to reviews, posts updates and photos, maintains Q&A, monitors local rankings, feeds the findings into reporting.
A well-kept profile plus a local ranking update.
“ChatGPT never mentions us, but it mentions our competitors.”
Defines a prompt set, queries visibility, analyzes the cited sources, reworks content so it gets cited, creates a month-over-month comparison.
A visibility report plus an optimization list.
“We're relaunching and I'm worried about our rankings.”
Freezes the current state, builds the redirect mapping, runs a staging check before launch, supports the launch, follows up on days 1 to 7, monitors rankings for eight weeks, analyzes deviations and fixes them.
Redirect mapping, checklists and eight weeks of monitoring.
These eleven belong to the SEO Growth Unit. On top of that come the workflows of the other units, such as the Core Web Vitals fix, competitor monitoring and the monthly PDF report. You'll find the full catalog under Experts & teams.
SEO rarely fails because of one big thing. It fails because nobody ever works through 110 small questions systematically. That's grunt work, and that's exactly what we hand off.
| Dimension | Points | What it checks |
|---|---|---|
| SEO setup and tracking | 12 | Search Console, Analytics, Tag Manager, Bing Webmaster Tools, rank tracking. Without clean data, everything else is guesswork. |
| On-page SEO | 17 | Title, meta description, heading structure, keyword placement, URL structure, internal linking, image alt texts. |
| Technical SEO | 14 | robots.txt, XML sitemap, canonicals, structured data, HTTPS, redirects, status codes. In short: can Google read the page at all? |
| Local SEO | 16 | Google Business Profile, NAP consistency, local directories, reviews, local landing pages. |
| Technical performance | 12 | Load time, Core Web Vitals, caching, compression, images and scripts. |
| E-E-A-T | 12 | Author profiles, source citations, legal notice, transparency, trust signals. The question of whether people believe you on the topic. |
| Off-page SEO | 10 | Backlink profile, mentions, domain authority. An audit, not link building. |
| SEO content | 9 | Does the content match search intent, does it have depth, does it cover the relevant terms, is it current and unique? |
| Website UX | 8 | Mobile friendliness, navigation, readability, user guidance. Signals for time on page. |
| Full SEO audit | 110 | Combines all nine dimensions into one weighted overall score and outputs a prioritized action list. Not 110 findings, but an order of work. |
The order of the table is no accident. At the top is the measurement foundation, because without Search Console and Analytics every priority is a guess. Only then is it worth looking at titles, technology and content.
For SEO, the app doesn't use a single chatbot but a unit with three roles. That's not a marketing metaphor: each role has its own instructions, and they contradict each other when the data calls for it.
Decides which topics are worth pursuing at all, and in what order the work gets done. Also tells you when a keyword has volume but the wrong intent.
Looks at what Google actually shows for a search today, and which format it takes to compete. Skip this step and you write content nobody was looking for.
Builds the structure: topic clusters, outlines, internal linking. The reason individual articles end up as a coherent library and not a pile.
If you only say what a tool can do, you sell it once. This list is the reason the customers who are a good fit stick around.
nebra AI audits your backlink profile with ten checkpoints and tells you where your domain is weak. The app doesn't buy or swap links, and we don't recommend it either.
If 500 visitors land on the page and nobody buys, that's not a visibility problem. More rankings only make that problem more expensive. In that case, conversion is the right place to work, not SEO.
Without Search Console and Analytics, there's no foundation. That's exactly what the first audit dimension is for: it tells you what's missing in your measurement setup before anyone talks about rankings.
The app doesn't ship with a language model. It works with your access: Claude, ChatGPT, Gemini or a local model via Ollama. The local model costs €0, but it's slower.
Results land on the agent board under “Ready for review” and only go out after you approve them. If you never look, the automation does nothing for you.
Nobody can give you that, not an agency and not a tool. What nebra AI delivers is the work in the right order, documented and repeatable.
The most common case we see in practice: visibility is fine, traffic is coming in, and still nothing happens. Then SEO isn't the problem. Then it's about the page itself, and there's a different path for that: Analyze your website with AI.
This is what an SEO task in the app looks like from start to finish. Five steps, and after that it repeats on its own.
Connect your website, Search Console and Analytics. A setup assistant walks you through it, detects existing access and tests it. About five minutes.
Start a flow or ask your question in your own words. The task lands on the agent board.
The agents work through the steps and ask you when a decision is needed. You see every step and can stop any of them.
The result sits under “Ready for review”. You take a look, then it goes live, straight into your CMS with one click.
Set it up as a schedule, for example the SEO check every week and the report at the end of the month. From then on, it runs without you.
You can see what this looks like in the app without downloading anything: How it works in seven steps.
One price for the app, plus your own AI access. Nothing else on top.
nothing is added to the monthly fee
per month plus VAT until December 31, 2026, then €149, cancel monthly
To get the math right: the software costs €99 per month plus VAT, which is €1,188 plus VAT per year. The ready-made SEO Growth Unit and all other experts are included. On top of that comes your own AI access, around €18 to €23 per month, or €0 with the local model. The full comparison is on Plans & pricing.
nebra AI is an AI marketing app for the Mac in which agents audit your website and then actually do the work. For SEO, that means eleven ready-made workflows, from ranking drop diagnosis and content refreshes to relaunch support, plus ten audit modules with 110 checkpoints in total. You assign the task, the agents do the work, you sign off.
For the recurring work, yes: audits, on-page, snippets, internal linking, monitoring, reports. What a good agency adds on top is the decision about which topics are actually worth it for your business, and someone who pushes back. nebra AI delivers the execution, not the accountability.
The app, at €99 per month plus VAT, gives you the agent board, schedules, PDF reports and one-click publishing. The ready-made SEO Growth Unit with its 110 checkpoints and eleven workflows is included, as are all other experts. If you understand SEO yourself and just want to hand off the execution, the app is all you need. If you don't want to start from scratch, go with Experts.
Access to your website and the measurement tools you already use: Search Console for rankings and click-through rates, Analytics for what visitors do next. Without Search Console, the app can audit on-page and technical issues, but it can't tell you which page has potential right now.
Yes. With the full version, it publishes to your CMS or website in one click. The default route still goes through your approval: the agent moves the result to “Ready for review”, you take a look, and then it goes live.
Yes, there is a dedicated workflow for that: define a prompt set, query your visibility, analyze the cited sources, rework content so it gets cited, compare month over month. It's a young field, and the numbers fluctuate more than classic rankings. We treat it as monitoring, not as a promise.
No. Rank trackers show you numbers, and that's where the work begins. nebra AI does the work and delivers the result. If you need a historical visibility index going back years, an SEO suite is the better fit. Using both side by side is no contradiction.
The app costs €99 per month plus VAT, which is €1,188 plus VAT per year, cancel anytime. The ready-made SEO Growth Unit is included. On top of that, you always need your own AI access: around €18 to €23 per month, or €0 with the local model.
Seven prompts that actually deliver, and the three places where ChatGPT consistently falls short for SEO.
System requirements, which AI you need with it, and why an app on your computer is something different from a browser tab.
What the suite is better at, what nebra AI is better at, and when you should stick with Semrush.
What matters for data protection when marketing data runs through a language model, and how much of it comes down to the technology.
The full catalog: experts, flows and ready-made teams, not just the SEO unit.
Take the page stuck at position 12, or the traffic drop nobody could explain. Connect, ask your question, see what comes back. Five minutes, no payment details.
Written by
Founder and managing director of konversion.digital, behavioral economist with 20 years of hands-on conversion work for mid-sized businesses and more than 800 A/B tests run. Author of “Zeiträuber & Eroberer” and keynote speaker on conversion, AI and the psychology of decision-making. Nebra AI packages his methodology so teams can apply it without an agency.