An AI can go through your website in minutes and tell you where visitors drop off. It can't tell you whether your offer is right. That difference decides whether an analysis is worth anything.
Here you'll find the six things an AI reliably finds, the three it consistently misses, and what an analysis looks like when it turns into work instead of a PDF.
Everything here can be checked with rules and patterns, which is why a machine is good at it and a person is slow.
How many fields, which ones are required, which ones scare people off. Every extra required field costs you conversions, and asking for a phone number costs more than anything else.
“Learn more” doesn't say what happens next. An AI finds every button that hides the next step and suggests wording that names it.
No references, no numbers, no faces, no company details within reach. At the moments when someone is making a decision, every one of these gaps is expensive.
“Your innovative partner for holistic solutions.” An AI spots sentences like that instantly, because they show up tens of thousands of times in its training data. They're the most common reason a good company comes across as boring.
Missing or duplicate titles, descriptions that are too long, pages with no internal links, no clear heading structure. Unspectacular, but it's usually twenty small fixes nobody gets around to.
The homepage shows a different price than the product page, and the service has a different name in three places. You only catch that if you read every page at once, and that's exactly a job for a machine.
Whether your offer is right. If nobody buys because the price doesn't match the value, that's not a conversion problem. No copy tweak can save an offer the market doesn't want.
Whether your audience finds the page at all. A perfect page with no visitors converts nothing. That's a reach problem, and it gets solved somewhere else.
What's happening in your market right now. A new competitor, a change in the law, a price war: an analysis of your website knows nothing about any of that.
That's why every serious analysis starts with a question no tool can answer: is this a conversion problem, a visibility problem or an offer problem? Mix them up and you'll spend months optimizing the wrong thing.
No form where you type in a URL and get a score. The app connects to your site and keeps working on it.
An assistant connects your website, tests the connection and detects existing credentials on its own. After that, the app knows your site and you never have to paste anything in again.
“Analyze our landing page and tell me what keeps visitors from getting in touch.” The CRO expert takes the task, and the content expert and the SEO expert work on it in parallel.
The cards move to “Ready for review” on the agent board. You get specific obstacles with the reasoning behind them, not a score. If you need it, as a polished PDF report.
Whatever you approve, the app publishes straight to your CMS. That's the step analysis tools don't take, and the only one that moves revenue in the end.
Set it up once as a schedule and the review runs every week on its own. You don't start from zero, you start with what has changed since last week.
The first month is enough for a real analysis: create a project, assign a task, review the result. €99 per month plus VAT, cancel monthly.
The review itself takes minutes. What takes time is connecting your website the first time, about five minutes with a setup assistant. After that, every new analysis is a task you assign and a result you review.
No. The assistant connects your website step by step and tests the connection. For pros, there's a real terminal underneath, but you never have to open it.
On friction, forms, weak buttons, missing trust signals and SEO basics, it's faster and more thorough than any person. On whether your offer or your price is right, it isn't. That's a market question, not a page question.
The app costs €99 per month plus VAT. On top of that, you need access to an AI: either an account you already have, or the local model for €0.
Pick the page you have a feeling should be performing better. Five minutes of setup, then a real task.
Written by
Founder and managing director of konversion.digital, a behavioral economist with 20 years of hands-on conversion work for mid-sized businesses and more than 800 A/B tests run. Author of the German book “Zeiträuber & Eroberer” and a keynote speaker on conversion, AI and the psychology of decision-making. Nebra AI packages his methodology so teams can apply it without an agency.