Most of the work you get billed for every month is recurring: auditing, analyzing, writing, reporting. That is exactly what nebra AI takes over on your Mac. Around the clock, no briefing, no waiting. The result: people find you on Google, your copy gets better, and visitors turn into customers.
Cost comparison
In Germany, the typical agency retainer for a mid-sized business runs between €2,000 and €5,000 per month. For that you get working hours, not a guaranteed result. You can buy nebra AI or book it monthly, and both options are shown here at their real price. The math uses the agency's lower bound:
Marketing agency
Retainer
from €2,000per month
ongoing, usually with a twelve-month minimum term
from €24,000 per year, and again the next year
One option
nebra AI
Use nebra AI
€99per month plus VAT
all ready-made teams included, cancel monthly
€1,188 per year
Subscription prices excl. VAT. Until December 31, 2026 you pay €99, after that the regular price is €149 per month. Sign up before then and you keep €99.
Full width is €24,000, the lower bound of an agency retainer.
Marketing agencyfrom €2,000 per month
from €24,000every year
nebra AI€99 per month plus VAT
€1,188per year
Every year, around €22,800 stays in your business. Calculated against the cheapest agency. If your retainer is €3,500 per month, the difference almost doubles.
| Marketing agency | nebra AI | |
|---|---|---|
| Cost | €2,000 to €5,000 per month, indefinitely | €99 per month plus VAT |
| Availability | office hours, minus vacation and sick days | around the clock, weekends included |
| Response time | days to weeks, depending on workload | minutes |
| Getting started | onboarding, briefings, rounds of alignment | download the app, name your goal, go |
| Know-how | tied to people and leaves with them | lives in your app and stays there |
| Scaling | more output means more hours means more money | ten pages or a thousand, same price |
| Data | sits with the service provider | stays on your computer |
Because "agency" is not a price. Here are the typical ranges for mid-sized businesses in Germany as of 2026, so you can put your own quote in context.
| Service | Typical for mid-sized businesses | Full range | What nebra AI takes over |
|---|---|---|---|
| SEO support | €1,500 to €3,500 per month | €1,000 to €8,000 | Ranking checks, meta data, internal links, copy, weekly report |
| Social media, one or two channels | €1,000 to €2,500 per month | €600 to €8,000 | Copy and content ideas. Not the posting itself |
| Full online marketing support | €2,000 to €5,000 per month | often with a twelve-month minimum term | SEO, content, conversion, analytics and reporting |
| Conversion consulting | from about €2,000 per month | often higher per project | Analysis and variants. Not the market question |
| Hourly rate, if billed individually | €90 to €200 | top agencies in Germany, Austria and Switzerland: €180 to €300 | not needed |
The number that really helps when comparing: below about €1,500 per month, fewer than ten working hours are left after tool costs and project management. Anyone offering "SEO support" for €800 is selling you two hours a month. That is not dishonest, but it is not ongoing support.
And what none of these numbers include: the time you put in yourself. Writing briefings, attending meetings, reviewing results, following up. With a €2,000 retainer, that is typically four to six hours a month on your side.
An independent platform you run yourself, with experts that work for you around the clock. No retainer, no waiting for an open slot, no rounds of approvals for a small change.
Heatmaps, session recordings and qualitative signals are analyzed continuously. That brings untapped potential in your funnel to light, backed by evidence instead of gut feeling.
You get clearly prioritized recommendations instead of an 80-page PDF. You know right away what comes first and why.
Statistically sound validation: what really works gets tested continuously before you invest in a bigger redesign.
A specialized expert keeps an eye on rankings, content and technical signals around the clock and delivers prioritized actions for lasting visibility.
Campaigns across search, social and display are steered by data and adjusted continuously. More qualified inquiries on a controlled budget.
All your KPIs in one clear, automated report. Data from every channel is condensed into decisions instead of number graveyards, available any time.
It would be easy to claim here that an app replaces everything. It doesn't. There are three things it can't do, and you should know them before you buy:
It replaces the recurring work: auditing, analyzing, writing, reporting. That is the part you have been paying for every month. What it does not replace is spelled out openly further up this page.
The app runs on your computer. Your logins stay with you, and you never have to upload them anywhere.
That is exactly what the ready-made teams are for. They are included in the monthly fee: you pick a goal, the team works through it. You can still build the workflows yourself. That works, but it takes time.
Then let us know. The app is the first step, not the only one.
In Germany, the typical retainer for a mid-sized business runs €2,000 to €5,000 per month, usually with a twelve-month minimum term. Individual disciplines cost less: SEO support typically €1,500 to €3,500, social media for one or two channels €1,000 to €2,500. Billed by the hour, reputable rates range from €90 to €200.
For mid-sized businesses in Germany, €1,500 to €3,500 per month is typical, and the full market range runs from €1,000 to €8,000. What matters more than the number is what is left over: below about €1,500, fewer than ten working hours go into your project after tool costs and project management.
Do the math both ways, otherwise it does not add up. The nebra AI app costs €99 per month plus VAT, so €1,188 plus VAT per year. The ready-made marketing teams are included.You buy the nebra AI app once, and the ready-made marketing teams come on top monthly as nebra AI Experts. On top of that comes AI access: either an account you already have, around €18 to €23 per month, or a local model for €0. Against a €24,000 retainer per year, that is a clear difference. What you do not get for it is a human who pushes back.
One month of agency costs more than a year of the app. Give it your website and see what it finds. If there is nothing useful, cancel after a month.
Written by
Founder and CEO of konversion.digital, behavioral economist with 20 years of hands-on conversion work for mid-sized businesses and more than 800 A/B tests run. Author of "Zeiträuber & Eroberer" and keynote speaker on conversion, AI and the psychology of decision-making. Nebra AI bundles his methodology so teams can apply it without an agency.
