I digitized myself
Conversion optimization is mostly craft: look closely, measure, find friction, form a hypothesis, test. That exact process is built into nebra AI as an agent.
The problem
With nebra
Every action comes with what it delivers, who carries it out and how much effort it takes. You approve, the agents do the work.
The inquiry form asks for ten fields, seven of them required
Open Running Done
No mention of cost, so the question stays open until the sales call
Open Running Done
The submit button says “Send” instead of telling people what happens next
Open Running Done
Everything is traceable: every step is in the history, and only what you approve goes live.
nebra gets really interesting when your marketing to-do list is bigger than your team or your budget: AI agents for SEO, CRO, content, analytics and research, plus flows, schedules and reports.
A genuinely interesting approach to doing marketing. It helped us streamline certain processes considerably.
More than 800 A/B tests and twenty years of conversion work, and still I kept finding myself on the same steps: reading up, researching, weighing options, all over again for every project.
Mid-sized businesses are hit hardest. Their people know their business inside out and still can't get to the know-how that decides conversion. Not because it doesn't exist, but because it's expensive.
That's why everything I've learned now lives in an agent. Not because an AI does it better than I do, but because my knowledge scales in software and my calendar doesn't.
Read the full story →Three ways in, depending on how much you want to do yourself.
Full version · Start and monthly fee
Agent board, flows and schedules, plus all ready-made marketing teams for SEO, CRO, content and analytics. Continuously updated, cancel monthly.
Done for you
Your agents, run by us. Full audit, a monthly strategy call and a dedicated contact person. App and Experts are included.
Cost comparison
For mid-sized businesses in Germany, a typical retainer runs between €2,000 and €5,000 per month. For that, you get working hours, not a guaranteed result. With nebra AI, the price depends on how much you do yourself: buy the app once and build up the expertise yourself, add ready-made teams monthly, or bring me in as well. All three options are listed here at their real price. The calculation uses the agency's lower bound:
Marketing agency
Retainer
from €2,000per month
ongoing, usually with a twelve-month minimum term
from €24,000 per year, and again the next year
Three options
nebra AI
Get nebra AI
€99per month plus VAT
Agent board, flows, schedules and all ready-made marketing teams are included, as is every update.
€1,188 per year, cancel monthly
Bring me in
from €3,000per month
AI Marketing Partner: full audit of website and funnels, monthly strategy call, dedicated contact person. App and Experts are included.
from €36,000 per year, cancel monthly
Subscription prices plus VAT. Until December 31, 2026, you pay €99, then the regular price of €149 per month. Book before then and you keep €99.
Full width is €24,000, the lower bound of an agency retainer.
Marketing agencyfrom €2,000 per month
from €24,000every year
nebra AI€99 per month plus VAT
€1,188per year
Every year, around €22,800 stays in your company. Both calculated against the cheapest agency. If your retainer is €3,500 per month, the difference almost doubles.
| Marketing agency | nebra AI | |
|---|---|---|
| Cost | €2,000 to €5,000 per month, ongoing | €99 per month plus VAT |
| Availability | Office hours, minus vacation and sick days | around the clock, weekends included |
| Response time | Days to weeks, depending on workload | Minutes |
| Getting started | Onboarding, briefings, rounds of alignment | Download the app, name your goal, get going |
| Knowledge | tied to people and leaves with them | lives in your app and stays there |
| Scaling | more output means more hours means more money | ten pages or a thousand, same price |
| Data | sits with the service provider | stays on your computer |
Because “agency” isn't a price. Here are the typical ranges for mid-sized businesses in Germany as of 2026, so you can put your own quote into context.
| Service | Typical for mid-sized businesses | Full range | What nebra AI takes over |
|---|---|---|---|
| SEO retainer | €1,500 to €3,500 per month | €1,000 to €8,000 | Checking rankings, meta data, internal links, copy, weekly report |
| Social media, one or two channels | €1,000 to €2,500 per month | €600 to €8,000 | Copy and content ideas. Not the posting itself |
| Full online marketing retainer | €2,000 to €5,000 per month | often with a twelve-month minimum term | SEO, content, conversion, analytics and reporting |
| Conversion consulting | from about €2,000 per month | often higher per project | Analysis and variants. Not the market question |
| Hourly rate, when billed individually | €90 to €200 | Top agencies in Germany, Austria and Switzerland €180 to €300 | not applicable |
The number that really helps when comparing: below about €1,500 per month, fewer than ten working hours are left once tool costs and project management are covered. Anyone offering “SEO retainers” for €800 is selling you two hours a month. That's not dishonest, but it isn't a retainer.
And what none of these numbers include: the time you put in yourself. Writing briefings, attending meetings, reviewing results, following up. With a €2,000 retainer, that's typically four to six hours a month on your side.
An independent platform that you run yourself, with experts who work for you around the clock. No retainer, no waiting for a free slot, no round of alignment for a minor change.
Heatmaps, session recordings and qualitative signals are analyzed continuously. That brings untapped potential in your funnel to light, based on evidence instead of gut feeling.
You get clearly prioritized recommendations instead of an 80-page PDF. You know right away what comes first and why.
Statistically sound validation: what really works is tested continuously, before you invest in a bigger redesign.
A specialized expert keeps an eye on rankings, content and technical signals around the clock and delivers prioritized actions for lasting visibility.
Campaigns across search, social and display are managed based on data and adjusted continuously. More qualified inquiries on a controlled budget.
All key metrics in one clear, automated report. Data from every channel is boiled down into decisions instead of number graveyards, available anytime.
It would be easy to claim here that an app replaces everything. It doesn't. There are three things it can't do, and you should know them before you buy:
It replaces the recurring work: auditing, analyzing, writing, reporting. That's the part you've been paying for every month. What it doesn't replace is spelled out openly further up the page.
The app runs on your computer. Your logins stay with you, and you're never required to upload them anywhere.
That's exactly what the ready-made teams are for. They're included in the monthly fee: you pick a goal, and the team works through it. You can still build the workflows yourself. That works, but it takes time.
Then let us know. The app is the first step, not the only one.
In Germany, the typical retainer for a mid-sized business runs €2,000 to €5,000 per month, usually with a twelve-month minimum term. Individual disciplines cost less: SEO retainers typically €1,500 to €3,500, social media for one or two channels €1,000 to €2,500. When billed by the hour, reputable rates are between €90 and €200.
Conversion optimization, or CRO for short, means turning the visitors you already have into more inquiries or sales. Not buying more advertising, but removing the friction that makes people drop off. The process is always the same: measure where they leave, form a hypothesis about why, test a change, check the result.
At an agency, a CRO retainer for a mid-sized business in Germany typically runs €2,000 to €5,000 per month, often with a twelve-month minimum term. With nebra AI, the price depends on how much you do yourself: the software is €99 per month plus VAT with all ready-made teams, and with personal support it's from €3,000 per month.you buy the app once, ready-made teams are added monthly, and with personal support we take the wheel. We'll give you the prices when we talk.
You get your first findings the same day, because the agent audits your pages right away. Measuring a change reliably takes enough visitors: with a few hundred inquiries per month, that's several weeks per test. Anyone who promises faster results is working with numbers that don't hold up statistically.
For mid-sized businesses in Germany, €1,500 to €3,500 per month is typical, and the full market range runs from €1,000 to €8,000. More important than the number is what's left over: below roughly €1,500, fewer than ten working hours go into your project once tool costs and project management are covered.
Do the math for both options, or the comparison doesn't hold. The nebra AI app costs €99 per month plus VAT, which is €1,188 plus VAT per year. The ready-made marketing teams are included.The nebra AI app costs €99 per month plus VAT, and the ready-made marketing teams are included. On top of that comes AI access: either an account you already have, around €18 to €23 per month, or a local model for €0. Compared with a €24,000 annual retainer, that's a clear difference. What you don't get for it is a human who pushes back.
One month of agency costs more than a year of the app. Give it your website and see what it finds. If there's nothing useful, cancel after one month.