The idea behind nebra AI
I wanted good expertise to stop failing on budget.
The late hours taught me this. More than 800 A/B tests, twenty years of conversion work, and I still kept getting stuck on the same steps: getting up to speed, researching, weighing options, all over again for every project. Good work takes time that nobody really has.
On one of those nights I decided to stop working around the problem and solve it instead. That's when it hit me who suffers most: mid-sized businesses. They are run by people who know their business inside out and still can't get the expertise that decides whether a website converts. Not because it doesn't exist, but because it's expensive. An agency that truly understands what happens on a page costs as much per month as a half-time employee.
That's exactly why I founded konversion.digital back then, and today AI finally makes it possible. I packed everything I've learned in twenty years into one agent. Not because an AI does it better than I do, but because my knowledge scales in software and my calendar doesn't.
That this became real research was confirmed by the BSFZ, Germany's official certification body for the federal research tax credit: awarded the BSFZ seal and funded with research money. In the end, it comes down to one simple thing: the expertise a mid-sized business used to pay an agency for should live on its own computer. Paid once instead of every month.
